Notes:

Intellectual: 76  Instinctive: 6

Need to see value in knowledge if the audience values knowledge. Being conscious of the differences. Are we judging people if they don’t want to get into the detail? Are they not engaged? Instinctive values will look for knowledge if it benefits them in the moment. How do we get intellectual driven people to move on in a project? What is the carrot that will get the other person moving?

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